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  • Programmatic Display Fundamentals  – Half Day Training Course

Programmatic Display Fundamentals

Half Day Training Course

Dive deep into the world of programmatic advertising with our comprehensive Programmatic Display course. This half-day program equips marketers with the skills to effectively manage and optimise programmatic ad campaigns, using advanced strategies and tools.

The course can be delivered virtually, at the Hallam training centre, or a location of your choice within the UK.

Enquire about this course

Location

Virtual classroom or private sessions available

Availability

Worldwide

Duration

3.5 hours

Our Programmatic training equips marketers with the skills to effectively manage and optimise programmatic ad campaigns, using advanced strategies and tools.

Who should attend

This course is ideal for marketers, agency professionals, and anyone involved in digital media planning, buying, or selling. It is especially beneficial for those looking to enhance their understanding of programmatic advertising and improve their ability to brief and manage agency and programmatic partners.

Level: Beginners

What you’ll learn

  • Understand the fundamentals and complexities of programmatic advertising and RTB.
  • Identify the pros and cons of programmatic strategies.
  • Optimise performance and targeting for various campaign types.
  • Build and implement effective programmatic strategies.
  • Navigate the programmatic landscape and choose the right partners.

Brands we’ve helped upskill

We’ve delivered training for local SMEs to global businesses. Whatever your training requirements, it’s likely our team can help.

Course agenda

 

Introduction to Programmatic

Key definitions and terminology.

 

Evolution of Programmatic

Historical context and current importance.

Programmatic Ecosystem

Key players and the technology stack.

 

Ad Impression Lifecycle

Understanding RTB and bid information.

Managing Inventory

How sellers handle inventory and bid data.

Programmatic Strategies

Advanced targeting and strategy development.

Audience Data

Leveraging first-party and third-party data.

Challenges in Programmatic

Addressing ad fraud, click fraud, and brand safety.