Paid Media Fundamentals
One Day Training Course
An overview of the Paid Media landscape, specifically designed for generalist marketers and those looking to gain a better understanding of Paid Media, and its role in the Digital Marketing landscape.
Our one day course takes you through how advertising works, an overview of key networks (search, social, display and video), budgeting and bidding, reporting and KPIs, and how to keep up to date.
This course is available as a full-day session that can be delivered for groups via Virtual Classroom, in person at our training centre in Nottingham City Centre, or at a location of your choice. Bespoke courses are available on request.
Location
Virtual classroom or private sessions available
Availability
Worldwide
Duration
6 hours
An overview of the Paid Media landscape, specifically designed for generalist marketers and those looking to gain a better understanding of Paid Media, and its role in the Digital Marketing landscape.
Who should attend
This course is the ideal first step for anyone looking to learn more about Paid Media. It would be useful for generalist marketers and those looking to gain a better understanding of Paid Media, and its role in the Digital Marketing landscape.
Level: Beginners
What you’ll learn
- How to plan paid media campaigns
- How to choose the right networks and tactics based on your business goals
- How to set budgets based on your marketing objectives and business goals
- How to structure campaigns in the AI era
- How to monitor performance and set up useful reports
Brands we’ve helped upskill
We’ve delivered training for local SMEs to global businesses. Whatever your training requirements, it’s likely our team can help.
Course agenda
How advertising works
Overview of networks
(search, social, display and video)