Linkedin Employee Advocacy
Half Day Training Course
This one-day course is designed to help individuals and businesses leverage LinkedIn for personal branding and lead generation. By participating, attendees will learn to optimise their profiles, craft compelling content, and establish a thought leadership presence on LinkedIn.
This course is available as a half-day session that can be delivered for groups via Virtual Classroom, in-person at our training centre in Nottingham City Centre, or at a location of your choice. Bespoke courses are available on request.
Location
Virtual classroom or private sessions available
Availability
Worldwide
Duration
3 hours
This one-day course is designed to help individuals and businesses leverage LinkedIn for personal branding and lead generation.
Who should attend
Ideal for business owners, sales and marketing teams, and professionals aiming to enhance their personal brands.
Level: Intermediate
What you’ll learn
- Profile optimisation for discoverability
- Content marketing strategies using LinkedIn’s features
- Developing a unique tone of voice
- Creating a thought leadership style
- Identifying and engaging target audiences
Brands we’ve helped upskill
We’ve delivered training for local SMEs to global businesses. Whatever your training requirements, it’s likely our team can help.
Course agenda
LinkedIn Strategy
Understanding the platform’s purpose, features, and updates.
Profile Development
Building a personal brand, tone of voice best practices, privacy, and handling negative comments.
Content Marketing
Importance of content marketing, best practices for posting, and integrating other platforms like Threads.
Lead Generation
Techniques for building a sales funnel and engaging prospects.
Content Planning
Setting objectives, using planning tools, reactive vs. proactive posting, and measuring success.