Introduction to Google Analytics 4 Reporting
Half Day Training Course
Get your head round the cornerstone of digital marketing software with this GA4 training course. You’ll discover how to track the changes in the performance of your website and understand the key drivers of results.
Our half-day course takes you through the fundamentals of how the software works and what it aims to achieve. You’ll then discover the options for measurement available to you and how to access the built-in reports for each. Finally we’ll touch on how to construct your own reports with the Explore section of GA4 allowing you to move beyond Google’s defaults.
By the end of this course you will be capable of moving through GA4 with confidence to obtain the data you need on a day-day basis.
This course is available as a half-day session that can be delivered via Virtual Classroom, or in person at our training centre in Nottingham city centre.
Location
Online
Availability
Worldwide
Duration
3.5 hours
Get your head round the cornerstone of digital marketing software with this GA4 training course. You’ll discover how to track the changes in the performance of your website and understand the key drivers of results.
Who should attend
This course is the ideal first step for anyone looking to learn more about making use out of GA4. If you’ve not used the platform before or have low confidence with it, this course is for you. It will focus mostly on the core operations of GA4 reporting and will not go into configuration or advanced use-cases.
Level: Beginners
What you’ll learn
- How GA4 works, it’s strengths and weaknesses
- What data GA4 has for you to use
- Navigating GA4 to find the data you need
- Utilising Secondary Dimensions to segment out insights not obtainable in default reports
Brands we’ve helped upskill
We’ve delivered training for local SMEs to global businesses. Whatever your training requirements, it’s likely our team can help.
Course agenda
GA4 Data Model
Dimensions & Metrics
What are they and what should they be used for?
General GA4 Navigation
Usage of all standard GA4 Reports
(Acquisition, Engagement, Demographic & Tech)
Basic Explore Report Functionality
(Tables & Graphs)