Google Analytics 4: Advanced Analysis
Half Day Training Course
Elevate your data analysis and reporting skills with our immersive half-day Google Analytics 4 (GA4) Advanced Analysis course. This program is designed for those familiar with GA4 and looking to deepen their expertise.
Post-course, attendees will be equipped to conduct in-depth GA4 data analysis. Further learning opportunities include courses on Google BigQuery and Looker Studio.
The course can be delivered virtually, at the Hallam training centre, or a location of your choice within the UK.
Location
Virtual classroom or private sessions available
Availability
Worldwide
Duration
3.5 hours
Elevate your data analysis and reporting skills with our immersive half-day Google Analytics 4 (GA4) Advanced Analysis course.
Who should attend
This course is ideal for digital marketers and analysts who have foundational knowledge of GA4 and seek to enhance their analytical capabilities.
Level: Advanced
What you’ll learn
- GA4’s data model (users, properties, events, parameters)
- Data-driven attribution and advanced audience targeting
- Utilising advanced techniques in Explore
- Exporting and analysing GA4 data with BigQuery
Brands we’ve helped upskill
We’ve delivered training for local SMEs to global businesses. Whatever your training requirements, it’s likely our team can help.
Course agenda
GA4 Product Overview
Understanding GA4’s structure and user identity.
Advanced Acquisition Analysis
Techniques for data-driven attribution and audience utilisation.
Advanced Behavioural Analysis
Using advanced segments, funnel exploration, and path analysis.
Advanced Conversion & Retention Analysis
Examining conversion events, retention cohorts, and user lifetime value