Google Ads (Search) Fundamentals
One Day Training Course
Our Google Ads Search training course is designed to enhance your skills in managing and optimising paid search campaigns. Suitable for both beginners and experienced marketers, this course offers a thorough understanding of PPC fundamentals and advanced techniques.
The course can be delivered virtually, at the Hallam training centre, or a location of your choice within the UK.
Location
Virtual classroom or private sessions available
Availability
Worldwide
Duration
1 Day
Our Google Ads Search training course is designed to enhance your skills in managing and optimising paid search campaigns.
Who should attend
Ideal for those new to Google Ads or looking to improve their basic PPC skills.
Level: Beginners
What you’ll learn
- Understand PPC mechanics and the bidding auction.
- Set up campaigns, ad groups, and manage keywords.
- Write compelling ad copy and utilise ad extensions.
- Optimise campaigns through reporting and analysis.
Brands we’ve helped upskill
We’ve delivered training for local SMEs to global businesses. Whatever your training requirements, it’s likely our team can help.
Course agenda
- Introduction to PPC
- Targeting features in PPC
- Understanding Quality Score: calculation, benefits, and influencing factors
- Impact of Quality Score on CPC
- Insights into the Google Ads auction process
- Structuring search accounts: campaigns, ad groups, keywords, and ads
- Optimisation techniques for keywords using tools like Google Keyword Planner
- Effective use of keyword match types and negative keywords
- Strategies for keyword mining
- Campaign Structure and Ad Copy
- Best practices for organising campaigns and ad groups
- Crafting effective text ads and understanding their anatomy
- Writing tips for compelling ad copy
- Using ad extensions and handling ad disapprovals
- Bid management strategies
- Importance of landing pages and ad copy optimization
- Adjusting campaign settings and keywords
- Scheduling optimisation tasks (daily, weekly, monthly)
- Common pitfalls to avoid
- Practical Walkthrough
- Step-by-step guide for setting up campaigns and ad groups