Google Ads Display Network (GDN) Fundamentals
Half Day Training Course
Enhance your proficiency in display advertising with our comprehensive Google Ads: Display Network course. This half-day program is designed for marketers looking to deepen their understanding of display ad strategies and execution within the Google Display Network (GDN).
The course can be delivered virtually, at the Hallam training centre, or a location of your choice within the UK.
Location
Virtual classroom or private sessions available
Availability
Worldwide
Duration
3.5 hours
Enhance your proficiency in display advertising with our comprehensive Google Ads: Display Network course.
Who should attend
This course is ideal for digital marketers, advertising professionals, and anyone responsible for creating and managing display campaigns. It’s designed for individuals with a basic understanding of Google Ads who are looking to deepen their knowledge and enhance their skills in display advertising.
Level: Beginners
What you’ll learn
- Grasp the core principles of display advertising and its unique advantages.
- Implement advanced targeting tactics and leverage GDN features.
- Set up and manage sophisticated display campaigns.
- Design engaging ad creatives in multiple formats.
- Optimise display strategies for maximum ROI.
Brands we’ve helped upskill
We’ve delivered training for local SMEs to global businesses. Whatever your training requirements, it’s likely our team can help.
Course agenda
Introduction to Display Advertising
Understand the basics and benefits.
GDN Overview
Learn about the network and how it compares to other platforms.
Targeting Techniques
Advanced strategies for audience, demographic, and content targeting.
Ad Formats
Explore static images, responsive display ads, and Gmail ads.
Strategy Development
Best practices for audience segmentation, platform choice, and creative strategy.
Optimisation Techniques
Advanced methods for structuring campaigns, refining targeting, and selecting placements.