Digital Marketing Strategy and Planning
Two Day Training Course
Our comprehensive two-day course delves into creating effective, scalable digital marketing strategies. Through a blend of theory and practical exercises, participants will explore key channels and tools essential for building an integrated marketing plan.
The course is available as a private session, which can be delivered virtually, at the Hallam training centre, or a location of your choice within the UK.
Location
Virtual or on site private sessions available
Availability
Worldwide
Duration
2 Days
Our comprehensive two-day course delves into creating effective, scalable digital marketing strategies. Through a blend of theory and practical exercises, participants will explore key channels and tools essential for building an integrated marketing plan.
Who should attend
From C-Level executives to graduates entering the marketing field, this course is beneficial for anyone looking to deepen their understanding of digital marketing.
Level: Intermediate
What you’ll learn
- Understanding the digital ecosystem and user behaviour
- Developing a holistic marketing strategy
- Media planning and performance measurement
- Future trends in digital marketing
Brands we’ve helped upskill
We’ve delivered training for local SMEs to global businesses. Whatever your training requirements, it’s likely our team can help.
Course agenda
Day 1: Digital Landscape
- Overview of digital trends and ecosystem
- Introduction to key media channels
Day 2: Media Plan Development
- Creating a comprehensive digital marketing strategy
- Crafting messages for different stages of the funnel
- Measurement techniques and tools