Digital Marketing Fundamentals & Latest Trends
One Day Training Course
A holistic look at the world of Digital Marketing, providing insight into the latest trends, an overview of the key channels, tactics and measurement to help businesses connect with consumers in more meaningful ways.
Our one day course takes you through the fundamentals of digital marketing, provides a simple framework for planning activity across core digital channels, guidance on developing a digital strategy, setting objectives and budgets and keeping up to date with the latest trends.
By the end of this course you will be capable of navigating the world of digital marketing with confidence, and get the most out of your digital spend.
This course is available as a full-day session that can be delivered for groups via Virtual Classroom, or in person at our training centre in Nottingham City Centre. Bespoke courses are available on request.
Location
Virtual classroom or private sessions available
Availability
Worldwide
Duration
6 hours
A holistic look at the world of Digital Marketing, providing insight into the latest trends, an overview of the key channels, tactics and measurement to help businesses connect with consumers in more meaningful ways.
Who should attend
This course is the ideal first step for anyone looking to learn more about digital marketing, the key channels and ways of segmenting activities, tools and frameworks for planning media investments, as well as how to set up more useful reports.
Level: Beginners
What you’ll learn
- Fundamentals of digital marketing
- Current trends and how to stay up to date
- How to plan a digital strategy
- How to set goals and create budgets
- Overview of tools and software
Brands we’ve helped upskill
We’ve delivered training for local SMEs to global businesses. Whatever your training requirements, it’s likely our team can help.
Course agenda
Digital Media
An overview of the top three areas of digital media – owned, earned, paid
Marketing Principles
Marketing effectiveness principles applied in digital platforms
The Modern Funnel
The modern funnel and what it means for your digital strategy
Digital strategy 101
How to plan a digital strategy from scratch
Measurement 101
How to report on the success of your campaigns over both the long and short term