We’re B2B SaaS growth experts.
Combining the power of brand building with the precision of performance marketing, we bring together media, creativity, technology and data to create marketing campaigns that deliver instant impact and lasting results.
Interested? We’re waiting. Let’s talk.
We’re the SaaS agency you’ve been searching for.
Navigating the complex B2B buyer journey
With extended sales cycles, high competition and multiple stakeholders involved in the complex buying process, we know that the B2B buyer journey is no longer confined to a single, linear track. This is why we put customer orientation at the heart of our strategies for SaaS, helping you engage with your prospects more effectively at every stage of the funnel.
Staying ahead in a competitive landscape
Competition in SaaS has grown significantly over the years and is showing no sign of stopping. As more brands enter the sector, the number of solutions available to businesses and consumers continues to grow. We know it’s essential for companies to choose a strategic gameplan that helps them stand out in a crowded field.
Doing more with less
After a few challenging years for the industry, we understand the need for a greater emphasis on efficiency and profitability over raw growth. Through good data, intelligent analysis and market orientation, we’ll help you make the right calls and translate business objectives into quantified customer-focused goals based on acquisition and retention.
Let’s take the first step. We’re ready.
We helped enterprise SaaS brand, orgvue, achieve a 168% increase in closed-won revenue year on year.
Our unified search strategy combined organic and paid media tactics to deliver:
- 900% ROI in Paid Search performance
- 29% increase in qualified leads
- 168% increase in won revenue
Read the full case study to see how we did it
Don’t just take our word for it
Global head of digital marketing at orgvue, Kathy Harvey, discusses how the unified team at Hallam have helped support her digital marketing efforts. Making use of a range of Hallam services including SEO, paid social, copywriting and insights, orgvue have seen their closed-won revenue increase by 168%.
If your business generates over £5m, we’d love to hear about your goals.
We’ll set up a video call and suggest strategies to grow your sales. There’ll be no obligation to use our services.
Key results
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Hey, Google ❤️
Hallam is recognised by Google as a top-performing digital marketing agency across the globe, and in the top 3% of all UK agencies.
That means you’re safe in the hands of one of the world’s best media agencies. We’re leading experts in all areas of Google advertising including Google Ads, Shopping, Display, YouTube and more. Some things are just meant to be.
What is SaaS marketing?
For B2B SaaS companies, marketing is crucial. Whether you’re looking to enhance conversion rates, amplify customer acquisition, improve organic search results or expand your market presence, digital marketing holds the key to achieving your business goals.
We’re a digital agency with an approach that’s trusted by global brands and ambitious SMEs alike. By focusing on driving bottom-line impact, we’ve helped our clients increase their revenue and surpass expectations.
What makes Hallam different from other B2B SaaS agencies?
It’s time to change the way that SaaS marketing is done. Whether you’re an ambitious startup where the sky’s the limit or you’re an established brand looking for global expansion, Hallam’s scalable and flexible B2B SaaS marketing approach fits the bill.
Rather than keeping different marketing departments in siloes, our strategic approach brings all relevant departments together to create a cohesive plan that meets your needs, and more. By unifying all activity under an integrated strategy, we measure what matters to ensure we’re meeting your business goals, however they might evolve.
As one of just 3% of agencies who hold Google Premier Partner status, our methodology has been successful across a range of sectors, delivering on average double and triple-digit improvements in the first year of any client relationship.
Let’s take the first step. We’re ready.
Frequently asked questions
How can a SaaS marketing agency meet the challenges of B2B digital marketing?
As an agency with over 20 retained B2B SaaS clients, we’re familiar with the challenges you face. With our performance branding approach, we’ve created a unique methodology that is proven to increase the profits of SaaS companies.
We help our clients with various challenges, including product sales and sign-ups, creating paid media and organic growth strategies, customer retention and renewals, profitability, international expansion and exploring new growth opportunities.
How should B2B SaaS companies approach content marketing?
When shaping your content strategy, you should consider factors such as: who are you targeting, what are their pain points and what are the right platforms and topics to get their attention?
After you’ve answered the above, you may also want to consider: what are the best target countries for your software, what percentage of your customer base is already global and what are your competitors missing in terms of content? All of this will help to pull together a cohesive content strategy.
Which channels should SaaS marketing teams use to reach new customers?
Every client at Hallam begins with in-depth customer, competitor and market research. This will enable us to build a deeper understanding of the buyer journey for your target audience, and develop an omnichannel media plan designed to influence them at every stage.
It’s no longer enough to deliver just specific, siloed services. Our unified approach combines insight, strategy, UX (user experience), CRO (conversion rate optimisation), media planning and content that will enable you to outperform your competition.